Why do some businesses achieve long-lasting success and others don’t?

In The Infinite Game, Simon Sinek – the bestselling author of Start With Why, Leaders Eat Last, and Together Is Better – offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth – that playing the infinite game – is the only thing that matters to your business.

Listen to an excerpt from the book here, read by the author:

About the author

Simon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books – Start With Why, Leaders Eat Last, and Together is Better – have been national and international bestsellers. His first TED talk, based on Start With Why, is the third most-viewed TED video of all time.

Categories International Non-fiction

Tags New books New releases Penguin Random House SA Simon Sinek The Infinite Game