The 7 Things Every Young Black Entrepreneur Should Know – the essential go-to guide
More about the book!
The 7 Things Every Young Black Entrepreneur Should Know is out now from Penguin Random House!
Author Karabo Che Mokoape says:
‘The kind of structural, race-based and class-based inequality that underpins our current economic system cannot stand. It must be overturned in favour of a more just and equitable model of economic growth that is more receptive to, and inclusive of, the needs of all citizens.
‘Change is coming. Change must come. But between here and there, black people like you and me are left to find ways to thrive in the here and now.
‘This book hopes to help guide you on your journey, to give you the best possible chance of succeeding. It is my hope that I can help you improve the odds in your favour, even if just a little. Black man, you’re on your own. This is an essential truth.’
The 7 Things Every Young Black Entrepreneur Should Know is a practical and inspirational guidebook aimed at empowering the next generation of young black entrepreneurs. The odds of success for any entrepreneur are poor. The odds of success for young black entrepreneurs are abysmal. The aim of this book is to assist them to improve those odds. And with South Africa’s low employment levels, there has never been a better time for young black people to set off on the road to entrepreneurship.
All the information in this book is based on the author’s decades of experience as an entrepreneur and represents a distillation of the most important lessons he’s learnt. Readers will be empowered to understand how to leverage their strengths, minimise their weaknesses, count the true cost of success, be patient, distinguish between good and bad ideas, manage risk, raise funding wisely and build shared prosperity – all from the perspective of a young black entrepreneur.
‘The ONLY book every young black South African entrepreneur should read – I cannot recommend it highly enough.’ – Basetsana Kumalo