Business growth expert and author Pavlo Phitidis offers ‘a battle plan for business in the Corona economy’
More about the book!

Pavlo Phitidis discusses the impact of COVID-19 on small businesses and gives some advice on how to weather the upcoming storm in order for your business to survive.

Phitidis is well known as the voice of small business in many homes that listen to CapeTalk and 702. His clear, concise advice for small business owners has helped many entrepreneurs to grow and focus their businesses over the years. As co-founder of Aurik, he has worked with over 2 000 established businesses across most sectors in the economy, from family businesses to partnerships to sole business owners.

Phitidis’s latest book, Sweat, Scale, $ell, shares real business-building stories about how ordinary business owners took charge of their fate using the Asset of Value™ method.

Watch a video interview with Phitidis, recorded at Exclusive Books in Sandton on 19 March:

About Sweat, Scale, $ell:

An astonishing 94.6% of businesses fail to sell, closing at an enormous cost to the owner, their family, their staff and the economy. It’s a shocking realisation to many business owners that after all the courage it took to start, the creativity and care it took to build, every business faces only two possible ends: a sale or closure. So you’ve got to build to $ell.

Sweat, Scale, $ell shares real business-building stories about how ordinary business owners changed their fate using the Asset of Value™ method, a practical approach to building a winning business. With Pavlo Phitidis, they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard on the accelerator to ramp up growth in preparation for $ale to create a business any buyer would want.

Phitidis draws on 25 years of direct experience in conceptualising and building businesses across four continents. He has developed and brought to market business assets in excess of US$300 million through a combination of business start-ups, turnarounds, sales and acquisitions. Phitidis started, built and sold 12 businesses in nine years and took the lessons from the two failures, two IPOs and eight sales to build a business that builds businesses. As a co-founder of Aurik he has worked with over 1 500 established businesses across most sectors in the economy, including family businesses, partnerships and lone business owners.

Sweat, Scale, $ell is available as an ebook: