Trevor Noah’s book Born A Crime wins Nielsen Booksellers Choice Award

Trevor Noah’s book took top honours, while The Book Lounge won best independent bookseller for the fourth year in a row, at the Sefika Awards last night.
The awards are announced annually at the South African Booksellers Association (SABA) and Publishers’ Association of South Africa (PASA) conference.
Noah won the Nielsen Booksellers Choice Award – a prize for South African booksellers’ favourite book – for his autobiography Born A Crime and Other Stories.
The high-flying comedian was up against Deon Meyer, Dikgang Moseneke, Elsabe Brits, Jan Hendrik van der Westhuizen, Koelsoem Kamalie and Flori Schrikker for the award.
The winners of the annual Sefika Awards, celebrating the promotion of literacy and a culture of reading in South Africa by producing and selling quality books, were also announced at the conference.
Penguin Random House South Africa was announced as Trade Publisher of the Year, while The Book Lounge won Trade Bookseller of the Year (Independent) for the fourth year in a row.
See the full list of winners:
Nielsen Booksellers Choice Award
Born A Crime and Other Stories by Trevor Noah (Pan Macmillan)
Booksellers Awards
Academic Bookseller of the Year: Van Schaik
Education Bookseller of the Year: Adams Booksellers
Library Supplier of the Year: Hadeda Book Services
Trade Bookseller of the Year (Chain Stores): Bargain Books
Trade Bookseller of the Year (Independent): The Book Lounge
Publishers’ Awards
Academic Publisher of the Year: Juta Publishers
Education Publisher of the Year (Large): Pearson
Education Publisher of the Year (Small): The Answer Series
Trade Publisher of the Year: Penguin Random House South Africa
Categories Fiction Non-fiction South Africa
Tags Awards Bargain Books Born A Crime Nielsen Booksellers Choice Award Pan Macmillan SA Penguin Random House SA Publishers’ Association of South Africa South African Booksellers Association The Book Lounge Trevor Noah
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