Black Skin by Dija Ayodele is out now from Jonathan Ball Publishers.

Dija majestically stepped into the skin arena and said, ‘if you won’t represent us, and you don’t talk to us or let us sit at the table, not only will we make our own table, but we’ll put it in our own house’.

Dija Ayodele is an expert in black skin. A pioneer in the beauty industry and one of the UK’s most-respected aestheticians, she places Black women front and centre in her practice and offers her vast expertise on how to care for your skin.

In this ground-breaking book, Dija takes you through the lifetime of your skin, sharing transformative essentials from how to work out your skin type to the dos and don’ts for your everyday routine. She explains the best ingredients for your skin and your budget, to the issues that black women face: hyperpigmentation, general skin discolouration and increased dryness. She debunks common myths and misconceptions: do darker skin tones need SPF? And is there any truth to the saying ‘Black don’t crack?’

In Black Skin, Dija also examines the concept of identity, looking at the way history has shaped how black women express themselves in beauty and skincare.

Intelligent, informed and indispensable, this is the definitive guide that every black woman needs to truly understand and care for her skin.

‘One of the most popular questions I get asked is “Is skin not just skin? Barring colour, is it that different? Really? Really, Really?” Yes really really. There are similarities, but black skin is physiologically different to white skin in a few ways. There are also cultural differences in the way we treat the skin.’ – Dija Ayodele 

Categories Non-fiction South Africa

Tags Black Skin Dija Ayodele Jonathan Ball Publishers New books New releases