Hustling, Happiness and a Blow-Up Doll Named Percy: An Unusual Guide to Success and Contentment by Dale Hefer is out now from Jonathan Ball Publishers.

A compelling, diverse, and often bizarre array of anecdotes that will help you navigate your business and personal lives in this most peculiar of worlds.

What do the knees of a deputy president, a blow-up doll and a model with big nipples have in common?

They all taught the author valuable life lessons.

Hustling, Happiness, and a Blow-Up Doll Named Percy tells moving personal stories from Hefer’s life: from an award-winning marketing career culminating in becoming businesswoman of the year to her journey to sobriety, and provides key lessons and essential life and business tips.

For example, why everyone needs a ‘Percy’ (a creative idea or simply the drive to do what one must to get things done). In addition to her own conclusions, Hefer draws on the wisdom of her favourite philosophers – the Stoics, business partners, friends and, of course, her mum!

Using real-life experiences and humorous stories, Hefer shows how to make some sense of this strange world and shares tips about how to navigate it so you, too, can find your own brand of
happiness and learn sound business lessons along the way.

About the author

Dale Hefer started through-the-line advertising agency Chillibush from a suburban garage in 1998. The agency was ranked a top three South African agency by Finweek and the Financial Mail. Dale sold Chillibush in 2014 at which time it was billing more than R100m per year. During her time running the agency Dale was a finalist in the Ernst and Young Global Emerging Entrepreneur awards (she was runner up to Koos Bekker) as well as in South Africa’s Most Empowered Females in Government and Business Awards. Dale was Businesswoman of the Year in 2010. She lives in
Johannesburg with her two children.

Categories Fiction International

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